Trends in digital marketing

INBOUND MARKETING

One of the main approaches for brands to establish their authority and have the consumers trust is the creation of a content that provides value and information on people’s daily lives.

Inbound Marketing allows a Company to construct a progressive relationship with their target audience, therefore, acquiring their trust and preference. This subject rises as one of the most important marketing trends. Another reason why we bet a lot on Inbound Marketing is the cost of this strategy. With the increasing prices of AdWords and Facebook Ads, Inbound Marketing tactics cost 60% less than conventional marketing actions.

REMARKETING STRATEGIES

Once they leave the website, the products or services shown will be displayed to them again on ads on various websites. They have a good conversion rate.

SEO – SOCIAL INDICATOR IMPORTANCE WILL INCREASE

It was acknowledged by Google that mentions on social media wield a strong impact on the SEO engine. The actions in social media should correspond, or even surpass, in terms of importance the link building strategies. Another highlight is the local SEO, with the increased traffic through mobile devices; this segment of search engine optimization for websites should become even more relevant.

SPONSORED LINKS – ANOTHER ROUND ON GOOGLE VS FACEBOOK

The fight between Google and Facebook on sponsored links. AdWords have lost a lot of territory for Facebook Ads. The answer has been the investments on sophisticated features on Google AdWords and the power of segmentation.

SOCIAL MEDIA IS EVEN MORE ACTIVE

Social media is already part of Brazilians everyday life and it is expected to become even more present with the expansion of mobile devices in the country. On Facebook for instance, more than 70% of accesses in Brazil are made through smartphones or tablets. Also, we should notice an increased usage of social media with the integration of electronic commerce platforms, mainly on the ‘Buy’ button launched this year on Facebook and Twitter.

BIG DATA IS BECOMING EVEN MORE IMPORTANT

On web analytics segment, we had important advances in terms of tools on Google Analytics that left it even more complete, allowing us to retrieve even more details and information about the hits on our websites and online marketing campaigns.

MOBILE MARKETING WILL BE IMPERATIVE

Due to the widespread use and growth of mobile devices in Brazil, structuring digital marketing campaigns with support for mobile devices will be essential in 2016. Whether it is creating a mobile version of a website or using an alternative responsive web design, it is important to provide a positive experience for users who are browsing via a mobile device. Additionally, regarding to the SEO process, Google has announced as part of their guidelines that non-responsive websites will be punished in terms of position on its search engine.

EMAIL MARKETING IS BECOMING EVEN MORE SEGMENTED AND RESPONSIVE

Customization and segmentation of the campaigns will make all the difference. Another big trend is the adaptation of the advertising pieces developed to this platform into the multi-screen reality.

SMALL AND MEDIUM-SIZED ENTERPRISES WILL ADOPT THE DIGITAL MARKETING

No one doubted that the internet advertising was a trend, the problem is that many companies seem to have ignored it and are now fighting to make up for the lost time. The idea is to make them embrace the digital media, which should provoke a significant increase on the demand for this type of service and professionals in this area. After all, the digital marketing for small and medium-sized enterprises is no longer an option but an imposition of the market.